Matt Benton: the Operational Realities of Proptech

At PropTech Connect 2025 Matt Benton, Trace’s Director of Operations, joined a lively panel session entitled “Enhancing Commercial Real Estate Operations and Efficiency Through Technology.”

A packed audience heard Matt draw on his decades of experience in implementing property management systems. He provided a balanced view of how recent technological advances are influencing day-to-day realities in the sector.

Key insights from his session included:

• Connected data isn’t just nice to have anymore – it’s a must.
• Tech is advancing fast, but choosing the right partner matters more than having lots of options.
• The landlord vs agent data ownership dynamic is fascinating – and complicated.
• Change management fatigue is real. Our industry needs to get better at implementation, not just innovation.

Perhaps his most resonant point?

“Start with your clients’ operational problems first – then find the tech to solve them. NOT the other way around.”

Perhaps we all need to remember that responsible tech adoption begins, not with shiny features, but with human needs.

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